LEAGUE OF LEGENDS: LCS SUMMER FINALS

 

We were tasked to create a promotional system to be used throughout the LCS Playoffs and Finals that focused on the Elemental themes of the “Drakes”. These elemental Drakes: Cloud Drake, Ocean Drake, Mountain Drake, Infernal Drake, and Elder Dragon are common and formidable opponents that teams must overcome throughout the game.
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ELEMENTAL THEMES

These themes were executed by building out signature environments and effects that would take over the world. Each week of gameplay would have a unique approach and visual style.
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PROMOTIONAL STORYTELLING

We developed a modular system with various camera angles and updatable content windows that could be edited together into spots of any duration.
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OCEAN

The ocean theme used vegetation and organic elements that animated in a growing time-lapse effect and reacted to the wind and air deformations.
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MOUNTAIN

The ominous mountain theme was created with with custom rock formations and hand sculpted assets. Minimalistic lighting was used to create a brooding tone.
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INFERNAL

Using Realflow, we built fluid simulations that were used to create the liquid magma effect flowing over the crackling lava rock formations
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CLOUD

The cloud theme was executed using FumeFX for fluid simulation to help create the curling smoke and atmospheric effects
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ELDER DRAGON

We explored the energy effect for Elder with particle advection and simulations, resulting in emanating light streaks that envelop and illuminate the dragon.
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BEHIND THE SCENES AND CREATIVE PROCESS

A quick look at the process and development each theme took from sketches to fluid simulations and everything in between.